Decision Intelligence

Decision Intelligence

Turning Employees Into AI Janitors

The dark side of Shopify's all-employee AI use mandate

Cassie Kozyrkov's avatar
Cassie Kozyrkov
Apr 15, 2025
∙ Paid

Last week, Shopify CEO Tobi Lütke sent out a company-wide memo, which was promptly leaked… no new headcount unless teams first prove that AI can’t do the job.

“Teams must demonstrate why they cannot get what they want done using AI.”

It’s bold. It’s clear. I (almost) love it.

What this means for Shopify

Shopify is sending a clear message to investors, emplo…

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